Our task: Find an advertising image from the Internet, place it on your blog and describe what is happening, is it effective, why and what visual elements have been used.

What is happening

A cute dog is laying in a hammock looking very casual and below are some shoes with the words "Casual Hush Puppies" above them.

Is it effective and why?:

Yes. It is suppose to capture a woman's cute side and make them think, "wow that's so cute. I must buy some!"
It is also a bit of a word pay as the "puppies" does not mean the dog. Also the word casual is supposed to relate to the dog looking so casual. I think it is a good advertisement.

What visual elements have been used?:
Some of the visual elements that have been used include:

• Tone in the background
• Placement
• Colour
• Texture
• Balance
• Depth

Well that's that task. When you see an interesting advertisment. Think about it...not just about what you are going to bye.